How to create a CV that sells

By May 30, 2019candidate, Peter Murphy
 

On this week’s video, we discuss how to create a CV that will stand out from all the others to improve your chances of scoring your dream role.

Your CV very often is the critical deciding document on whether you will get an interview with a prospective employer. If you’re looking for a new role, you need a CV that really makes an impact! However, the majority of applicants are getting it wrong. Or just don’t know what it takes to have that wow factor in their CV

The biggest mistake Talent makes when writing a CV is assuming it is like writing an autobiography. Starting with the current role and going backwards, CVs usually list the role, dates of employment, name of employer and key tasks and responsibilities. It provides little to no insight into you or more importantly why someone should consider you.

You need to change your mindset and consider the CV to be a marketing document and the product you are marketing is you. The CV should not be a chronological time chart and nothing much else, but if it is then be prepared to be disappointed. By simply providing a list of where you’ve been and what you’ve done on certain dates, you are not effectively marketing yourself to a decision maker who will decide whether to interview you or not. If you’re not selling yourself or highlighting why they’d should you interview, then you are not inspiring any positive action from them.

The sole purpose of your CV is to get you in front of the employer for an interview. To get an interview your CV must display the tangible value you will bring. It needs to show what they will get if they “buy” you, the product. Showcase everything you offer, don’t be shy.

Your CV should highlight your achievements, show the qualities and tangibles measures of your success you have delivered in your career. I challenge you to write your CV on the basis of the skills you offer. You will have 6, 8 or maybe 10 key skill sets and under each list your accomplishments under each skill achieved throughout your career. Save the chronological time chart for the end of your CV and have it is as ½ or one page list.

If you’re looking for a new role, or have been in your current role for more than 6 months, it’s time to update your CV. I recommend ding it regularly because you never know when you might need it.  Take the time to turn it into the marketing document you deserve, one that focuses on your best attributes and highlights your talent and achievements.

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